Fairness? It’s all in the brain! (and it’s maybe closely related to money)

From experience to meaning...

How come we know what’s fair or not? And what makes us act fair? It’s easy to think it’s located somewhere in the brain, although we will say the person has a good heart. According to a new brain study, people appreciate fairness in much the same way as they appreciate money for themselves, and also that fairness is not necessarily that everybody gets the same income. Economists from the Norwegian School of Economics (NHH) and brain researchers from the University of Bergen (UiB) have worked together to assess the relationship between fairness, equality, work and money. Indeed, how do our brains react to how income is distributed?

This research is trying to give neurological basis for the equity theory, a theory that tries to explain relational satisfaction in terms of perceptions of fair/unfair distributions of resources within interpersonal relationships. Do note, the research was only performed… on men.

From the press release

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